Biscuit Tin Van der Meulen, Hallum, Rural Landscape Decoration, c. 1950-1960

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A round biscuit tin from Van der Meulen, the Frisian biscuit factory in Hallum. The tin shows three encircling illustrations in black on a yellow ground: a harvester in the grain fields, a farmer milking a cow, and a poultry scene with hens and eggs. The lid carries the brand mark "Fijne en Frische Tafelbeschuit, v.d. Meulen, Hallum". On the base, the inscription "Nadruk verboden" (reproduction prohibited), a detail characteristic of mid-twentieth-century Dutch packaging print. The interior is clean and unlined.

Biscuit tins were sold in the Netherlands as reusable household containers well into the twentieth century. The illustrations on this example belong to a broad tradition of agricultural imagery in the Dutch food industry: the farmer, the cow and the grain as symbols of freshness and provenance. Van der Meulen was a regional company whose local pride was visible in the design of its packaging.