Media and Public

Do children suffer from watching a lot of television? Does a media message influence people's behavior or opinion formation? Why and for what do we use the media? Not only social scientists, but also politicians, educators and others have increasingly concerned themselves with these questions in recent decades. Media and the public discusses the most important theories that are common within communication science and relate to the functioning of the media. Many of these theories aim to explain the effects of the media on the public. In addition, theories are also discussed that view the relationship between media and audience more from the audience's point of view and try to explain media use. The world of communications is changing rapidly. This seventh edition has been completely revised and updated. Media and Public is written for communication students in higher education and those interested in the media and their effects.